Stories for a kinder world
As a communicator who informs, persuades, & promotes, I have a choice.
I choose to look beyond the ability of words to trigger a conversion or transaction. To look also at their potential to reframe thinking and build momentum towards positive change.
Sounds like a hefty weight for a mere copywriter.
Lucky for me, there are incredible organisations like yours. I see you there, quietly working away to build a kinder, more equitable society.
My job is to bring you into the spotlight, and amplify your mission through considered and respectful language.
Power of words
A simple love of writing led me to a career in communications. But it was working first in a daily metropolitan newsroom, then with health promotion and not-for-profit organisations that helped me appreciate the power of words.
Ally in communication
I met advocates speaking out against current language choices. Language around disability, Indigenous peoples and history, gender, sexuality, mental health and age. I listened, learned and began to understand the serious, and often permanent, pain and damage that carelessly used words are causing.
It was time to apply my skills as a communications ally.
Listening and learning
My work supports individuals and organisations who wish to stand in solidarity with marginalised members of our community.
But the learning never stops. Language is alive and evolving. I pledge to keep on listening and learning, and invite you to join me.
Communication tools to support your social impact goals
Journalism finds and tells your stories in an engaging and compelling way.
Public relations sings your praises in all the right directions.
SEO copywriting helps your humans find you in search engine results.
Content marketing neatly and cost-effectively connects your stories to your mission and business goals.