Website copywriting services
Get found online with SEO web pages and blogs
Want to boost your organic search results?
When people click through to your site and spend time exploring, Google notices.
I deliver reliable and helpful content in an easy-to-read format so your website can reap the ranking rewards.
No magic wand. Just legit, hardworking, SEO-friendly website copywriting services.
What I do
- Web page content
- Blog post articles
- Keyword research
- Google Business profiles
Support your users’ journey
Every search has a purpose.
When you understand what people want to know, or what problems they hope to solve, you can serve up satisfying content.
I get to know your business so we can match the services you offer with the information your communities seek.
Content that brings the right people to the right pages.
Delivering the knowledge they need to lead them through the next steps of their user journey.
Attract. Inform. Nurture. Motivate.
SEO is about more than words
There are a few moving parts when it comes to rising up the rankings.
SEO copywriting is just one lever.
Technical SEO
This involves site structure and is your web developer’s area of expertise. Your site needs to work well on desktop and mobile. It needs to be set up in a way that lets the search engines know what your site is about.
Backlinks
When other quality sites link to yours it sends a signal to the search engines that your site is trustworthy, too. This can influence where you appear in organic search results. Outreach and PR can help build backlinks over time
SEO copywriting
Well-written, helpful content that meets visitors’ needs and keeps them coming to your site is how I can help boost your organic rankings.
Communications toolbox to push your SEO content further
With journalism skills, and a PR and marketing mindset, I’m ready to tick all your copy and content boxes.
Journalism
- respect for deadlines
- solid interviewing skills
- efficient information collection
- adaptability to writing styles and tone of voice
- understanding of story structure
- ability to write quick, clean and accurate copy to brief
PR and marketing
- established media networks
- understanding of brand values
- ability to predict and plan for reputational risks
- targeted messages for different audiences
- a focus on highly-valued earned media
- builds authenticity and long-term relationships
Power up your SEO with accessible and inclusive content
Accessible content and inclusive language matter for humans and search engines. That’s why you need a website copywriter who knows how to deliver.
Search engines such as Google prioritise helpful content. If your content is not accessible to people with disability, that’s not very helpful.
One in six people, or about 4.4 million Australians, identify as having disability. By making your site’s content as accessible as possible, you are improving the user experience and satisfying the search engines.
Respectful and inclusive language is also a signal of quality content. While it might not officially be part of the algorithm, inclusive language is definitely on Google’s radar.
“If you write anything for SEO, internally or publicly, please watch out for inclusive language. It doesn’t take much work, and you might not get it right all the time, but taking steps to get better matters too.”
SEO copywriting and content services
My SEO website writing services are customised to your needs. Pricing can vary depending on the size and specifics of each project.
But it helps to get an idea of what your investment might look like.
SEO website copy
$680 + GST (single page up to 500 words)
$1950 + GST (3 pages x 500 words)
Leave your service users nodding their heads and saying ‘thank you very much’, with three pages of web copy that delivers exactly what they’re after. Get found in organic search and lead visitors to the service solutions you offer.
Includes:
- Up to 60 minutes discussion time
- Detailed questionnaire to collect information
- Audience and competitor research
- Basic keyword research
- Title tags and meta descriptions
- Best practice keyword placement
- SEO-friendly, plain English copy
- Image/graphic suggestions
- Optimised image file names
- Accessibility-compliant heading structure, links and image alt text
- Unlimited revisions within 14 days of the first draft
- Checked for inclusive language
- Professional proofreading
- Supplied in read-to-use copy deck with instructions for use.
Need more than 3 pages?
Happy to help. Get in touch to discuss what you’re after.
SEO blog post articles
$740 + GST (single blog post x 600-800 words)
$2175 + GST (3 blog posts x 600-800 words)
Keyword-optimised blog articles for your website. You supply the topics, business goals, and keywords, I research and write a professional blog post to attract your audience and grow your search engine rankings.
Includes:
- Up to 30 minutes discussion time
- Research on client-supplied topic
- Interview with client-nominated topic expert
- Title tags and meta descriptions
- Best practice keyword placement
- SEO-friendly, plain English blog copy in line with client brief
- 2 headline suggestions
- Image/graphic suggestions
- Optimised image file names
- Accessibility-compliant heading structure, links and image alt text
- 3 social media snippets
- Email newsletter blurb
- Unlimited revisions within 14 days of the first draft
- Checked for inclusive language
- Professional proofreading
- Supplied in read-to-use copy deck with instructions for use.
Need help with keyword research?
If you’re unsure about the keywords to use, I can help. Keyword research rates start at $160 + GST per page or post.
Google Business listings
$550 + GST (single location listing)
Make the most of the free opportunity to showcase your organisation in Google’s search results. Your Google Business listing provides essential information to your service users such as contact details, directions, reviews, and news updates. It also kicks SEO goals by improving visibility, local search results, and website traffic.
Includes:
- Up to 30 minutes discussion time
- Detailed questionnaire to collect information
- Customised organisation profile
- Organisation description
- Customised Call to Action button with trackable link
- 5 x FAQs
- 4 x news updates
- 5 x optimised images, including feature image
- Google Reviews invitation link to add to your emails and newsletters
- Set up, and ready to go on the Google Business platform
- Instructions and advice on maintaining your listing.
Got more than one location?
No worries. Get in touch to discuss your specific needs.